Message & Positioning kit
We built this toolkit for companies that need to get everyone on the same page, fast. Whether you are launching, rebranding, or recalibrating, our messaging and positioning process helps you define what you stand for, who you serve, and how to say it in a way that resonates with your ideal customers.
We dig in quickly, interviewing stakeholders, auditing what exists, and identifying the gaps. Then we deliver a complete messaging framework you can actually use. That includes core positioning, brand narrative, elevator pitch, customer proof points, and tailored messaging by audience.
It becomes your north star for content, sales, and PR—clearly defined, beautifully written, and ready to put into action.
What’s Included:
Core positioning statement (who you are, what you do, and why it matters)
Brand messaging hierarchy (company, product/service, proof points)
Voice & tone guide tailored to your brand personality
Ideal customer profile & pain-point alignment
Competitor messaging snapshot + whitespace analysis
3–5 messaging "lenses" to adapt your story by channel (e.g., press, investor, sales)
We built this toolkit for companies that need to get everyone on the same page, fast. Whether you are launching, rebranding, or recalibrating, our messaging and positioning process helps you define what you stand for, who you serve, and how to say it in a way that resonates with your ideal customers.
We dig in quickly, interviewing stakeholders, auditing what exists, and identifying the gaps. Then we deliver a complete messaging framework you can actually use. That includes core positioning, brand narrative, elevator pitch, customer proof points, and tailored messaging by audience.
It becomes your north star for content, sales, and PR—clearly defined, beautifully written, and ready to put into action.
What’s Included:
Core positioning statement (who you are, what you do, and why it matters)
Brand messaging hierarchy (company, product/service, proof points)
Voice & tone guide tailored to your brand personality
Ideal customer profile & pain-point alignment
Competitor messaging snapshot + whitespace analysis
3–5 messaging "lenses" to adapt your story by channel (e.g., press, investor, sales)
We built this toolkit for companies that need to get everyone on the same page, fast. Whether you are launching, rebranding, or recalibrating, our messaging and positioning process helps you define what you stand for, who you serve, and how to say it in a way that resonates with your ideal customers.
We dig in quickly, interviewing stakeholders, auditing what exists, and identifying the gaps. Then we deliver a complete messaging framework you can actually use. That includes core positioning, brand narrative, elevator pitch, customer proof points, and tailored messaging by audience.
It becomes your north star for content, sales, and PR—clearly defined, beautifully written, and ready to put into action.
What’s Included:
Core positioning statement (who you are, what you do, and why it matters)
Brand messaging hierarchy (company, product/service, proof points)
Voice & tone guide tailored to your brand personality
Ideal customer profile & pain-point alignment
Competitor messaging snapshot + whitespace analysis
3–5 messaging "lenses" to adapt your story by channel (e.g., press, investor, sales)
