Messaging & Positioning Kit

A foundational package that defines your brand’s voice, sharpens your positioning, and aligns internal and external messaging—so everyone’s speaking the same language. Perfect for rebrands, leadership transitions, or teams that need clarity fast.

30 days delivery | $4500

lost in translation?

Your team & customers probably are too

What you’ll get

  • ✺

    Core Messaging Framework

    A clearly defined set of brand messages, including your value proposition, elevator pitch, and key differentiators.

  • ✺

    Brand Voice & Tone Guide

    A concise guide outlining how your brand should sound across channels—with do’s, don’ts, and real-world examples.

  • ✺

    Audience Messaging Matrix

    Tailored messages for each target audience segment, ensuring relevance whether you’re talking to customers, partners, or press.

  • ✺

    Competitive Positioning Snapshot

    A comparison of how your brand stacks up against competitors—plus a clear articulation of your unique space in the market.

  • ✺

    Messaging Playbook (PDF)

    A polished, shareable document that brings everything together so your team can communicate with clarity and consistency.

  • ✺

    Executive Debrief Session

    A working session to walk through findings, refine recommendations, and answer leadership’s big-picture questions.

get started
Two women sitting on leather armchairs, engaged in conversation in a cozy, warmly lit room. There is a wooden table with glasses and a tray between them, and a bar with bottles and glassware behind them.

Not sure Yet? We Get It.

You want to get it right.

It makes sense to ask questions. If you're considering a Jumpstart but want to make sure it’s the right fit for your role, your team, or your budget, let’s talk. No pressure, no pitch—just a real conversation to see if this makes sense for where you are right now.

✺ Frequently asked questions ✺

  • Each Jumpstart includes a fixed set of high-value deliverables tailored to the project type. Instead of vague recommendations, you’ll walk away with practical tools you can use immediately—plus a live session to walk through what it all means and how to move forward.

  • Most Jumpstarts are designed to be completed in 30 days from kickoff to final handoff or debrief. The idea is to get you started and offer tools for moving forward.

  • We offer optional ongoing support at an hourly rate, monthly consulting based on a retainer, or we can scope a follow-up project based on your needs.

    Many clients use the Jumpstart to clarify their direction before transitioning into a retainer or retainer-lite model.

  • Not necessarily. While we specialize in B2B, especially in packaging, manufacturing, energy, and professional services, we’ve successfully delivered Jumpstarts for consumer-facing and adjacent industries—including food and beverage brands.

    That said, longer-term partnerships tend to be the best fit when your business aligns with our core B2B expertise.

  • Yes, to a point. Each Jumpstart has a defined scope so that we can complete it in or around 30 days. Customizations may affect timeline and pricing.

  • Yes. Popular add-ons include media training, executive bios, social media content calendars, and keyword audits. Add-ons are priced separately based on scope.

  • Yes—and if you do, we’ll streamline the process and offer bundled pricing. For example, many clients pair the Messaging Toolkit with the PR Launchpad or CMO Jumpstart.