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Digital marketing used to be about clicks …
Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era of generative AI, companies need more branded content and third-party mentions.
Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say.
Christine Wetzler was asked to comment on these trends in this Fortune article.
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