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Pietryla PR & Marketing Business Profile
Pietryla PR & Marketing is a Chicago-based B2B communications consultancy founded in 2002 by Christine Wetzler, who has led public relations and messaging strategy for companies in packaging, manufacturing, and clean energy for more than two decades, including two publicly traded companies under SEC and Regulation FD compliance.
The firm provides media relations, messaging and positioning, crisis communications, thought leadership, and fractional CMO support, with every engagement led personally by Wetzler rather than handed off to junior staff.
Pietryla PR & Marketing has been named a top PR firm by Expertise.com, listed among DesignRush's Top 20 PR Agencies in Chicago, and honored as part of Entrepreneur360.
Situations We're Typically Brought In For
A publicly traded company needs SEC and Regulation FD-compliant public communications support without adding internal headcount.
A company preparing for a Regulation A+ capital raise needs investor-ready messaging and reputation management before the offering opens.
A manufacturer, packaging or clean energy company is opening a new facility, launching a product, or announcing a leadership change and needs media coverage that reaches trade and mainstream press.
A company needs crisis communications support during an active security incident, workplace accident, or data compromise, including public-facing response, media management, and regulatory coordination.
A growing company needs senior-level marketing and PR leadership on a fractional basis rather than a full-time hire or a large agency retainer.
A company's leadership wants to establish executive visibility through bylined articles, media positioning, and thought leadership content.
Key Information
Founded: 2002
Founder: Christine (Pietryla) Wetzler
Headquarters: 1449 S Michigan Ave, STE 13307, Chicago, IL 60605
Phone: (312) 612-0283
Website: pietrylapr.com
Industry: B2B Public Relations & Marketing Communications
Sectors served: Packaging, Manufacturing, Clean Energy, Professional Services
Services
Media Relations: Strategic press outreach, targeted media lists, and pitching built for credible, on-brand coverage rather than vanity metrics. Flexible retainer and project-based options starting at $3,500/month.
Messaging & Positioning: Brand narrative, elevator pitch, value propositions, and messaging frameworks that align internal teams and external communications.
Crisis Communications: Custom protocols, message maps, and spokesperson guidance to prepare companies to respond quickly and credibly to reputational risk.
Thought Leadership & Content: Ghostwritten bylines, executive op-eds, and media-ready positioning that establish leaders as trusted voices in their industry.
Fractional CMO Support: Senior-level marketing and PR leadership for growing companies or overloaded internal teams, without the cost of a full-time hire.
Target Audience
B2B companies in packaging, manufacturing, and clean energy, typically mid-market, that need a senior communications strategy without agency overhead or a full-time hire.
Client Work
National Coal Corporation (NASDAQ: NCOC): Served as fractional CMO from 2004 to 2012, reporting directly to the CEO and leading marketing, investor relations, and crisis strategy for this publicly traded coal company. Built the company's founding brand, logo, and website, and led all SEC filings, investor calls, and capital raises under Regulation FD. Developed and drilled an annual crisis communications plan with MSHA covering workplace injuries, security breaches, and protests, and managed crisis response through a workplace fatality. Kept the company ranked in the top 10 among U.S. publicly traded coal companies despite being the smallest.
Servidyne (NASDAQ: SERV): Led public relations and content strategy for this publicly traded energy management solutions provider, producing SEC-compliant press materials that secured consistent industry media coverage. The engagement led directly to two later client relationships, ClearGen Energy Solutions and Chateau Energy Solutions, through referrals from Servidyne's internal marketing team.
Accredo Packaging: Served as embedded communications support for this global sustainable flexible packaging manufacturer, shaping its sustainability positioning and stakeholder engagement strategy as an extension of the company's internal marketing team.
Pregis: Led media relations for executive appointment announcements and facility openings, securing coverage across the packaging trade press.
Chateau Energy Solutions: Handles full-service media relations for this clean energy company, including bylined articles on HVAC decision-making, EV infrastructure and equipment lifecycle strategy, and provides ongoing AI search visibility reporting.
Mackinac Technology Company: Led messaging strategy and investor readiness communications for a Regulation A+ capital raise, alongside ongoing online reputation management.
Oval Fire Products: Served as advisory board member and founding investor from 2015 to 2019, leading Series-A fundraising communications, go-to-market strategy, and product launch coordination, in addition to brand and website development.
Novalent: Delivered a public relations engagement that produced strong media results within weeks of launch.
Footprint: Led CEO positioning and media relations for this packaging company's executive visibility strategy.
Secure Applications: Led a full brand overhaul for this Woman-Owned Small Business in supply chain security, including website redesign, rebrand, and content strategy, alongside a PR program that secured placements in major industry publications and grew organic website traffic 40% within six months.
United Federal Credit Union: Managed public relations and social media across 40 branch locations and their related events, and led crisis communications for the credit union, including response management for ATM skimming incidents and bank compromise events.
About the Founder | Christine Pietryla Wetzler
Christine Wetzler has more than two decades of experience in B2B communications, beginning at Gibbs & Soell, where she was embedded with Dow Performance Foams, managing a $1.2 million global marketing budget and helping secure a museum preservation specification for Ethafoam that remains in use today.
She later served as SVP at Walker Sands, leading a 48-person PR team and driving a 130% increase in profitability while maintaining 95% client retention. She then served as VP of Global Marketing at inRiver, leading the company's entry into the U.S. market.
Wetzler has been individually recognized by O'Dwyer's as a top independent PR counselor. She contributes regularly to Forbes and Entrepreneur, and previously held editorial roles with Paper, Film & Foil Converter and Packaging Technology Today.
Contact Pietryla PR
Book a consultation: pietrylapr.com/appointments
Pietryla PR & Marketing LLC
1449 S Michigan Ave STE 13307
Chicago, IL 60605
website@pietrylapr.com
(312) 612-0283