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Digital marketing used to be about clicks …
Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era of generative AI, companies need more branded content and third-party mentions.
Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. Christine Wetzler was asked to comment in this Fortune article.
17 Social Media Marketing Strategies With High ROI
Christine was quoted as an expert source in this article from SmallBusinessOwner.io Discover the most effective social media marketing strategies that deliver high ROI in today's digital landscape.
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Whether you're launching a new product, managing reputation risk, or building a brand from the ground up, a strategic communications firm helps you focus and refine your message.