positioned to stand out
Elevating a security Packaging Brand with Strategic B2B Messaging
Secure Applications came to Pietryla PR with a highly technical offering—customizable, security tapes and tamper-evident packaging used in defense, logistics, and high-value e-commerce. With advanced features like variable data printing, holographic foil, and IR taggants, their product was a standout in function but lacked brand clarity and market recognition.
They also needed a branding and website refresh that reflected the elevated offerings.
Client
Secure Applications
Active
2020 - present
Industry
Packaging, Shipping Security
Services
Public Relations, Branding, Web Design, Content
Pietryla PR delivered a complete brand refresh—including messaging, visual identity guidance, and a redesigned website that better reflects the company’s depth and innovation. We clarified the product’s value in industries where precision, traceability, and deterrence are critical, positioning Secure Applications as a credible partner for defense, e-commerce, and logistics clients. Our strategy focused on:
Positioning & Messaging:
We worked closely with Secure Applications’ leadership to develop a messaging framework that clearly conveyed the sophistication and security benefits of its packaging solutions. This included translating technical features—like holographic foil, variable data, UV/IR taggants, and engineered adhesives—into compelling language that resonates with compliance-driven buyers across regulated industries.Brand Identity & Website Development:
Pietryla PR guided the company through a full brand update, creating messaging hierarchy, visual direction, and a streamlined website experience. The new site positions Secure Applications as a specialized, high-trust vendor—emphasizing quality, customization, and security assurance—while supporting sales enablement and procurement vetting.Marketing Foundation:
To support future outreach, we developed foundational content including product descriptions, positioning statements, and category-level messaging that can be used in future campaigns. By organizing key differentiators into clear themes, Secure Applications can now speak with clarity and confidence across web, collateral, and conversations with prospective clients.
The Results
Secure Applications now has a sharpened brand presence that reflects its specialized expertise and aligns with the expectations of high-compliance buyers.
The refreshed messaging and redesigned website allow the company to tell its story more clearly and professionally, creating a platform for business development and long-term growth.
Pietryla PR’s strategic positioning work laid the groundwork for a more focused marketing program—equipping the company with the clarity, language, and look it needs to grow in a niche but increasingly competitive space.
