FORBES Magazine

Defining What Makes A Business Unique: The Secret Sauce Of Successful Marketing

by Christine Wetzler

FORBES Magazine

Defining What Makes A Business Unique: The Secret Sauce Of Successful Marketing

by Christine Wetzler

by Christine Wetzler

Christine is a member of the Forbes Agency Council. From time to time she is interviewed for thought leadership articles appearing in Forbes and shared on social media. In this case, she’s was one of 12 members to offer leadership advice to business owners struggling to find their value proposition.

In a competitive market, being unique matters immensely. By defining the things that the business does above all others in the field, it allows customers and partners alike to realize the potential it offers to their relationship. That definition could shape the way everyone views the company as a whole.

Christine says, ‘find the why,’ “Ask yourself “why” your company exists. The answer to that question will help reveal your strengths. If it’s too hard to answer internally, ask a few customers why they hired your company. The answers should be similar. If they aren’t, realign your value proposition to meet the customer’s perception. Good communication speaks directly to the audience you want to influence.”

To read the entire article, visit this link or follow us on social media to see this and other top tier media relations results.

For more about Christine, visit her biography. Pietryla PR & Marketing tries to set itself apart from traditional agencies. If you want some more insight into why that is, don’t miss our FAQs page. We’ve answered nearly everything we ever get asked in our sales pitches.

 

Forbes Secret Sauce for Marketing Campaigns

Members explain how to define your business’s “secret sauce” for successful marketing campaigns. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS

 

Agree? Disagree? Need help figuring out your company’s ‘secret sauce?’

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