Christine is a member of the Forbes Agency Council. From time to time she is interviewed for thought leadership articles appearing in Forbes and shared on social media. In this case, she’s was one of 12 members to offer leadership advice to business owners struggling to find their value proposition.
In a competitive market, being unique matters immensely. By defining the things that the business does above all others in the field, it allows customers and partners alike to realize the potential it offers to their relationship. That definition could shape the way everyone views the company as a whole.
Christine says, ‘find the why,’ “Ask yourself “why” your company exists. The answer to that question will help reveal your strengths. If it’s too hard to answer internally, ask a few customers why they hired your company. The answers should be similar. If they aren’t, realign your value proposition to meet the customer’s perception. Good communication speaks directly to the audience you want to influence.”
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