by Christine Wetzler

Frequently we work with partners, in this case, H2O Media, to place specific content for clients needing to appear in specific titles or looking to capture a specific audience. In this case, our client was looking for the credibility of a well-known magazine as well as an introduction to the more than 9 million readers of US Weekly.  We worked with the client and partner to develop the creative and place the content at a competitive price.