Influence allows you to target and refine messaging

Online influence directly impacts sales.

Influence allows you to target and refine messaging

Online influence directly impacts sales.

by Christine Wetzler
Online influence is a relatively new area of expertise for most companies. We focus on micro-influencers that can actually drive sales and on-the-ground-awareness of your brand. 

Targeting Your Ideal Buyer

Because online influence can be more prolific over time, it provides third-party credibility and allows you to offer targeted messaging. You can address more nuanced issues with user content such as educating consumers on how to use your product, or why it is superior to alternatives.

Traditionally, these nuances aren’t always included in PR results because they appear very promotional. But, the nature of online influence allows you to both affect and outcome (like a sale) with a third-party suggestion and be a bit promotional without losing the plot.

Why Pick Us

We work with micro-influencers. These are people who have more direct contact with consumers and are in a good position to suggest products and buying habits. Not unlike PR, we develop these relationships and invest in research to find them. We do not work with celebrities.

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