Gift guides are a one-two punch - marketing and PR

Strengthen awareness of your product and reach new customers.

Gift guides are a one-two punch - marketing and PR

Strengthen awareness of your product and reach new customers.

by Christine Wetzler

We have gotten very good at uncovering opportunities and submitting brands for gift guides throughout the year. Our list has been curated over the years to include more than 1500 targets. When we’re working with the right brands we are very successful.

This Kind of Media Relations Works

One of the main reasons, other than reach, that gift guides work for brands seeking awareness is that they also boost digital marketing efforts considerably.

If you are working on SEO, search marketing or link building, gift guide placements are a way to tick all of these boxes in one tactic. Further, they can be recreated yearly and shared throughout the year.

Why Pick Us

Although we keep the gift guide pitching model simple, we do work hard to customize each pitch and present each product as effectively as possible. That’s why we’ve gotten picky about the brands we work with and are very careful to be sure you have the best chance of success.

We provide the bandwidth to follow-up and coordinate all of the requests so that you can focus on other things.

What We Need From You

First and foremost, you must sell your product online. Many guides require an affiliate link. You don’t necessarily need to be in an affiliate network to work with us but your results will not get as much reach.

Second, we need accurate product photos and a short description for each product you decide to pitch for gift guides. You also must be able to send samples to at least 30 reporters and influencers.

Last, we need you to understand that we are not pitching the overall benefits of your brand or coming up with unique trend stories for your company — we’re happy to do that and are very good at it — but that level of pitching is a whole different project. See our FAQs to find out what it’s like to work with us.

We charge a flat fee of $3000 to pitch one product to gift guide editors and online influencers for six months of the current year, either the first half (moms, dads and grads) or the last half (winter holidays).

We accept new brands for winter holiday pitching no later than September 1, and for Moms, Dads and Grads no later than February 1.

Click here to see our most recent gift guide placements