This is a great example of something small but impactful that happens when you have a good PR firm in place.
When this article appeared, it was largely in response to a press release from Molson Coors that was distributed in Europe. The news announcement did not mention our client but did mention its technology.
Because we were pitching this information and in front of the correct media, we were able to scoot our client’s name into these discussions following that release.
Whenever someone says that they can do PR on their own or have someone do it “in their spare time” think of articles like these. These are the mentions that put your brand in good company. These are the ones that add up to long term credibility.
Here’s the excerpt about our client, which ran with a supplied photo:
The industry has yet to settle on a single supplier or format that could fully replace plastic six-pack rings. Last year, Corona became the first major global beer brand to pilot E6PR’s technology, while rival Molson Coors commissioned manufacturer Footprint to make compostable, biodegradable rings for a small test run of the craft brand AC Golden in Colorado. Carlsberg is working with German supplier NMP Systems GmbH. Formats, meanwhile, include biodegradable rings, glue, and even Corona’s interlocking cans that can screw into each other.