Enterprise Podcast Network

Investments in PR and SEO are Wasted Without Automation

by Jen Davis

Enterprise Podcast Network

Investments in PR and SEO are Wasted Without Automation

by Jen Davis

by Jen Davis

This podcast was aired on Enterprise Podcast Network. Christine was asked to talk about automation when investing in PR & SEO. Here’s what she talked about.

Investments in PR & SEO Are Wasted Money Without Automation

Christine Pietryla of Pietryla PR & Marketing that believes automation is the key to getting the most of these investments joins Enterprise Radio. Pietryla PR & Marketing is a boutique PR firm in Chicago specializing in marketing automation, media relations, online marketing, and corporate strategy.

Listen to host Eric Dye & guest Christine Pietryla discuss the following:

  • Why do you think the landscape of Public Relations are changing or changed in recent years?
  • Why do PR and SEO investments sometimes fall flat?
  • What should owners/companies do to get the best deal if they are investing in PR or digital marketing?
  • Why do you think automation is so important?
  • Do people have to use software to automate their activities?

With close to 20 years in practice, Christine Pietryla has helped hundreds of organizations and individuals better define themselves to their target audiences. She has assisted clients throughout significant M&A and funding announcements, product launches, and strategic thought leadership programs as well as directed policy-changing public affairs campaigns.

Invest in Automation

Under her management, many of these strategies were also among the first to take advantage of automation, social media, digital, and mobile technology to create a groundswell of public relations support. She has protected CEOs from board backlash, created bulletproof messaging platforms and assisted companies suffering from online attacks.

As an interim CMO to many of her clients, Christine helps companies develop core messaging and create marketing automation strategies designed to preserve brand equity. Her firm’s specialty is developing great strategy and mapping automation to achieve specific business goals.

Throughout her career, she has spearheaded publicity efforts for clients as high-profile as Dow Chemical, 3M, Rexam Beverage Can Americas, International Truck and Engine Corporation and Hyster Company as well as new or changing companies like National Coal Corp (Nasdaq:NCOC), Servidyne (Nasdaq:SERV), SPSS and Continental Broadband.

Christine is a proven strategist that knows how to generate consistent, widespread media coverage and manage major press events. She has tremendous experience accurately integrating public relations, social media and digital marketing to achieve desired messaging outcomes.

Her own thought leadership has evolved into regularly serving as a guest or contributing writer to the professional services, commodities, technology, energy, not-for-profit and business press. She is recognized by O’Dwyers as one of the country’s top independent public relations counselors.

Christine graduated from the University of Florida College of Journalism and proudly serves on its PR Department Advisory Board.

Christine Wetzler has owned the boutique firm Pietryla PR & Marketing since 2002. It has offices in Chicago and London, and has been recognized as “Best Entrepreneurial Companies in America” by Entrepreneur magazine, and as one of the top 20 firms in Chicago by Expertise. She is also a member of Forbes’ Agency Council.

 

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