FORBES Magazine

Integrating Paid And Organic Content: 10 Ways To Make It Work

by Christine Wetzler

FORBES Magazine

Integrating Paid And Organic Content: 10 Ways To Make It Work

by Christine Wetzler

by Christine Wetzler

Christine was interviewed by Forbes for this article as a member of its Agency Council. In this case, she’s was one of 10 members to offer advice about earned media and paid content.

Both paid and organic content come with distinct benefits and drawbacks. While paid content can help a company get a foothold in a market, organic material is ideal for boosting conversions and building brand reputation.

In this article, she offers ‘align the keywords and concepts’ more specifically, “Align the keywords and concepts you’re using and make sure they tie back to an achievable goal like increased sales or product awareness. Not only will this alignment strengthen your SEO, but it will build credibility behind those messages. It will push the valuable earned media into a brighter spotlight so it’s in a better position to influence your audience.”

Although Pietryla PR & Marketing is primarily focused on media relations, we also have the management experience to offer strategic advice on other communications areas. Senior leadership from our clients’ benefit from this experience when we partner to achieve tangible business goals. If you’re wondering what makes us different than a traditional firm, visit our FAQs.

To read the entire article, visit this link or follow us on social media to see this and other top tier media relations results.

For more about Christine, visit her biography.

Members explain how to successfully integrate the use of both paid and organic content. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS

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