Christine was interviewed by Forbes for this article as a member of its Agency Council. In this case, she’s was one of 10 members to offer advice about earned media and paid content.
Both paid and organic content come with distinct benefits and drawbacks. While paid content can help a company get a foothold in a market, organic material is ideal for boosting conversions and building brand reputation.
In this article, she offers ‘align the keywords and concepts’ more specifically, “Align the keywords and concepts you’re using and make sure they tie back to an achievable goal like increased sales or product awareness. Not only will this alignment strengthen your SEO, but it will build credibility behind those messages. It will push the valuable earned media into a brighter spotlight so it’s in a better position to influence your audience.”
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For more about Christine, visit her biography.