Crain's Chicago Business

Innovators | Redesigning the Mundane: An aesthetically pleasing fire extinguisher

by Christine Wetzler

Crain's Chicago Business

Innovators | Redesigning the Mundane: An aesthetically pleasing fire extinguisher

by Christine Wetzler

by Christine Wetzler

We secured a feature article for Oval Fire Products in Crain’s Chicago Business. It also appeared in print. This is a terrific example of how PR can assist you with business goals. This placement helped the company attract additional investors and afforded them credibility within the midwest market.

The problem: To achieve uninterrupted stretches of flat surfaces, commercial building designers typically embed fire extinguishers in walls even though they’re too big to fit in such a shallow space. The fix usually is making the walls deeper, which reduces usable floor space, or installing semi-recessed cabinets, which ruin an interior’s smooth flow. Kozlowski, 43, has invented a third way. He calls it Oval Fire Products.

Read more about our work with Oval Fire by visiting our case studies. Pietryla Marketing & PR helped launch Oval Fire into a market that has not seen meaningful innovation in 150 years –  a tough task needing serious PR, branding, marketing and PR skills. Handling everything from 3D animation to leaflets, digital and print marketing campaigns and public relations, Pietryla Marketing & PR helped established Oval Fire as a serious contender.

Don’t miss Christine’s advice in Forbes magazine about how a company can focus on what makes it stand out from the competition.


To learn more, give us a shout

Top