by Christine Wetzler

One of the coolest things we experience when working with influencers is how many different ideas they can come up with for content. We work primarily with micro-influencers so they are regular people who legitimately try out the product and create content based on their experience.

Keeping it organic feels more in keeping with our operating principles and, as an added benefit, we get to see the fun and pure content like Kelly’s that helps us tell a complete brand story.

In this case, we are educating customers on some of the different ways they can use the product even though socializing isn’t as common as it used to be.

Check out Kelly’s Instagram content @GreetingsFromKelly

And, don’t forget to go to Walmart, Sam’s Club, Meijer and other retailers to get your own Cask & Kettle