We began working with Novalent at the end of the summer. Less than a month later we secured this article in Forbes about the company and its backers. When we’re working with a great product and savvy executive team we can be very successful very quickly. Among the characteristics Novalent did to prepare itself to succeed with PR:
- The company’s leadership was able to quickly mobilize clients and investors to speak on its behalf
- They listened to feedback from us and the media as we were pitching story ideas
- They worked with us as a partner and respect the amount of time and skill it takes to
Read the Forbes article by Jeff Sheban here: Sam Zell Wants To Disinfect A Workspace Near You
And to learn more about Novalent take a look through its case studies.
Novalent is a leading US biotechnology engineering firm which has pioneered the development of long-lasting technology to protect against bacteria and viruses. Novalent® technology is based on a patented, non-toxic monomolecular layer that continuously kills germs for up to 90 days on surfaces and up to 24 hour on human skin after application. Used by leading US firms including PepsiCo, Pilgrims and HanesBrands, Novalent is private equity backed and is headquartered in Greensboro, North Carolina, with sales offices in five locations around the world.