Fast Company

FAST COMPANY Footprint is Proving That Sustainability Can Scale

by Christine Wetzler

Fast Company

FAST COMPANY Footprint is Proving That Sustainability Can Scale

by Christine Wetzler

by Christine Wetzler

One of the initiatives we worked on in 2019 was to publicize the leadership and disruption of the packaging industry by our client Footprint. You’ll see a lot of their results in our portfolio. We’re proud of the work we did. In addition to this fantastic Fast Company feature we secured a handful of top tier placements over a six-month period.

You can read the entire story here, however, below is a compelling excerpt:

But the sausage tray we are looking at is nontoxic, compostable, and already on shelves in more than 4,000 U.S. stores. It’s made with biodegradable molded fiber, which is engineered to outperform plastic. (Unfortunately, the trays often wind up wrapped in plastic; nobody has yet devised an affordable alternative to polymer cling wrap.) Footprint uses materials such as virgin newsprint and double-­lined kraft (basically, clean postindustrial cardboard scraps) with patented food-safe chemistry to produce the tray, as well as shelf-stable cups and oilproof microwavable bowls that can stay frozen for 180 days.

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