Christine Pietryla Wetzler | Qualifications

From the outset of my career, leadership has been a defining feature of my professional journey, beginning with my first role at Gibbs & Soell in 1999, where I was entrusted with managing a $1.2 million budget for Dow Performance Foams as the business's outsourced marcom manager - while serving as the company's Engineered Films and Laminates account person. This early experience laid the groundwork for my adeptness in strategic oversight and fiscal management - skills I have honed and expanded upon in every role since.

I also write content for Forbes, Entrepreneur, PFFC, and Packaging Technology Today. On our news page, you can read other articles and see where I've been interviewed.

Packaging & Manufacturing

2021 - Present

Pregis Packaging

PR & Marketing Client

Initially, we provided content for the website and Knowledge Hub. After a year our role expanded to include global PR support.

2021 - Present

Accredo Packaging

PR & Marketing Client

We are handling all of Accredo's marketing activities, including updating the website and collateral, internal and external PR, and paid and social media campaigning.

2020-Present

Secure Applications

Pietryla PR & Marketing Client

We updated their brand and website as well as assist with media relations and social media content to promote their cargo and retail security solutions.

2019-2020

Footprint Packaging

PR Client

Handled a media relations push for market entry into specific markets (like beverage), promotion of its Hero Award, and support of Christine Figgener and other oceanic preservation organizations.

2011-2019

Packaging Trade Magazines

Editor & Contributing Editor

I first started working with Paper, Film & Foil Converter in 2011 as a contributing editor and then, in 2017, began serving as its editor. At the time, I also edited Packaging Technology Today. I remain a freelance contributor to both magazines.

1999-2000

Dow Performance Foams & Engineered Films & Laminates

MARCOM Manager & Agency Lead (Gibbs & Soell)

Through the agency, I served as the marcom manager for the foams business, managing its global activities and budget. At the same time, I represented the agency as the account lead for films.

2000-2002

Dyneon Fluoropolymers

Former Agency Client (Grant Jacoby)

Served as the PR (Grant Jacoby) lead for the 3M company, dyneon Fluoropolymers. A standout accomplishment among many was publishing in NASA Tech Briefs.

2000-2002

Rexam Beverage Can America

Former Agency Client

When Rexam Beverage Can opened its North American office in Chicago, I handled PR (Grant Jacoby) including executive media training.

Energy & Professional Services

2023-Present

ClearGen

Current Client

I serve as an ad-hoc public relations consultant for ClearGen to help them educate audiences about and increase awareness of energy efficiency projects the company invests in.

2022-Present

Chateau Energy Solutions

Current Client

I serve as an as-needed public relations consultant, working directly with the Chateau Energy marketing director to promote their leadership in providing energy strategies that rely on EV and microgrid technology to be more energy efficient.

2004-2010

National Coal Corp. (Nasdaq:NCOC)

Pietryla PR Client & Fractional CMO

One of my longest client relationships, my team and I served as both head of communications and the outsourced marketing department. We did all of the company's communication.

Certificate

2009-2012

Whitehead Energy Solutions

Pietryla PR & Marketing Client

We worked on the company's media relations and marketing materials highlighting LED lighting and municipal energy solutions.

2007-2011

Servidyne (Nasdaq:SERV)

Pietryla PR & Marketing Client

We worked directly with the in-house marketing team to perform media relations and content creation to increase awareness among building owners of how Servidyne can help reduce energy costs and consumption while maintaining occupant comfort.

2011

Haverfield Aviation

Pietryla PR & Marketing Client

We did media relations and updated the company website to improve public communication about how Haverfield does helicopter power line inspections.

2002-Present

Other Notable Energy-Adjacent or Professional Services

Pietryla PR & Marketing Clients

Oval Fire Products

Safeology

Economic Development Group

AK Preparedness

United Federal Credit Union

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