“The beauty of data is that ‘success stories’ are often in the eye of the beholder. Because there is no universal tool or formula to measure the success of our efforts, we’re in a strong position to establish our own benchmarks. We asked 6 PR leaders to share their best tips for measuring and communicating the ROI of their media relations, community-building, and SEO efforts. Here’s what they shared.”
Determining ROI is an important part of a PR plan. Many firms purposefully don’t define ROI up-front or say they can’t guarantee any results. For more information about our approach, visit our FAQ page.
And, read more about Christine’s opinion on scaling business digitally and maintaining authenticity. You can also click on Forbes in the ‘publications’ sidebar and see when she’s provided commentary as a member of the Agency Council.