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Digital marketing used to be about clicks …

Person holding a laptop displaying an online news article about digital marketing and AI, with a headline mentioning ChatGPT and Google.

Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era of generative AI, companies need more branded content and third-party mentions.

Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. Christine Wetzler was asked to comment in this Fortune article.

How Public Relations is Becoming the Most Reliable Tool for Shaping AI Outputs
Artificial Intelligence, PR and Marketing, Digital Marketing, Thought Leadership Christine Pietryla Wetzler Artificial Intelligence, PR and Marketing, Digital Marketing, Thought Leadership Christine Pietryla Wetzler

How Public Relations is Becoming the Most Reliable Tool for Shaping AI Outputs

In this new landscape, public relations is no longer a "nice to have". It's your front line for influencing how machines (and, by extension, your customers) understand your brand. And right now, it's one of the only tools that can reliably do the job.

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