How a Communications Firm Can Benefit Your Business Website

Written By Christine Pietryla Wetzler

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Christine Pietryla Wetzler

Christine Wetzler is a seasoned communications strategist with more than 20 years of experience helping B2B brands stand out, stay sharp, and speak with purpose. As the founder of Pietryla PR & Marketing, she specializes in high-impact messaging, strategic media relations, and crisis communication for companies in packaging, manufacturing, and professional services.

Christine built her consultancy around the belief that credibility is the most valuable currency in business—and that smart, well-structured communication is how you earn it. Whether she’s helping an overwhelmed CMO streamline their message, positioning an industrial brand for media visibility, or building a crisis plan before it’s needed, her work is thoughtful, agile, and rooted in results.

A frequent contributor to Forbes, Entrepreneur, and O’Dwyer’s, Christine is also a trusted PR partner to companies navigating sustainability, innovation, and growth. She’s known for being calm under pressure, sharp in the boardroom, and relentlessly practical in her approach.

Based in Chicago—the city that works—Christine brings that same roll-up-your-sleeves mindset to everything she does.

https://www.pietrylapr.com