After the launch of Footprint’s fiber molded six-pack rings in Denver, we coordinated a media blitz that was syndicated throughout the country. This specific segment appeared during the stations’ regular newscasts on this day.
From the release we authored:
Footprint, a leader in manufacturing environmentally friendly packaging solutions, is introducing a plastic-free, fiber-based six-pack ring for beverage cans. These eco-friendly, biodegradable rings are now being tested on a selection of Colorado Native beers. Colorado Native is the first brand to test Footprint’s fully compostable and recyclable six-pack ring solution. Colorado Native is brewed by AC Golden, an incubator brewery within Coors Brewing Company that is charged with developing and nurturing small above premium malt beverages.
The rings are made from post-industrial recycled fiber and are 100 percent bio-based, recyclable and compostable in commercial composting facilities. Footprint’s new fiber materials free customers from confusion at the bin, because no matter what bin–they win. Unlike plastic, where if it is incorrectly handled, the plastic ends up as a contaminate in the waste stream and potentially in the environment.