After the launch of Footprint’s fiber molded six-pack rings in Denver, we coordinated a media blitz that was syndicated throughout the country. This Milwaukee placement was part of the syndication. As you can see, each station took the b-roll and made their own story. So, this news was amplified and personalized in at least 10 different markets.
From the news release we wrote about the six-pack ring launch:
Footprint, a leader in manufacturing environmentally friendly packaging solutions, is introducing a plastic-free, fiber-based six-pack ring for beverage cans. These eco-friendly, biodegradable rings are now being tested on a selection of Colorado Native beers. Colorado Native is the first brand to test Footprint’s fully compostable and recyclable six-pack ring solution. Colorado Native is brewed by AC Golden, an incubator brewery within Coors Brewing Company that is charged with developing and nurturing small above premium malt beverages.
The rings are made from post-industrial recycled fiber and are 100 percent bio-based, recyclable and compostable in commercial composting facilities. Footprint’s new fiber materials free customers from confusion at the bin, because no matter what bin–they win. Unlike plastic, where if it is incorrectly handled, the plastic ends up as a contaminate in the waste stream and potentially in the environment.
For more about Footprint, visit its website. To see the station’s online coverage, click here.