WE BUILD YOU
Credibility That Lasts
and make sure you’re prepared for anything
We help B2B manufacturing and professional services companies clarify their message, earn credible media coverage, and stay ready for whatever comes next.
Based in Chicago the city that works our consultancy embodies the same hands-on, no-nonsense approach. Founded in 2002, we’ve spent over two decades shaping messaging, media strategy, and crisis communications for companies in the manufacturing and energy industries.
The result? Strategic PR and positioning built for trust, staying power, and long-term impact.
Our Services
With more than two decades of experience in PR and marketing, including leadership roles at top Chicago agencies and global in-house positions at large brands, Christine Wetzler brings an uncommonly well-rounded and deeply skilled perspective to every engagement.
At Pietryla PR, that expertise translates into clear messaging, credible media results, and smart strategies for B2B companies in packaging, manufacturing, and professional services. Based in Chicago, our consultancy reflects the city’s work ethic—practical, responsive, and built to last.
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Our media relations programs are built for impact, not vanity metrics. We specialize in securing credible, on-brand coverage in outlets that matter to your customers and stakeholders—not just chasing headlines.
With flexible retainers and project-based options starting at $3,500/month, we offer senior-level strategy, customized press lists, targeted pitching, and comprehensive reporting. Every placement is earned through smart storytelling and industry insight, ensuring your brand appears where it can do the most good.
Whether you need ongoing visibility or support around a major announcement, our media relations services are designed to build trust, authority, and measurable business value.
Check out our client newsroom to see our latest news releases.
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Your brand is only as strong as your message. We craft clear, consistent positioning that aligns internal teams, resonates with key audiences, and lays the foundation for all marketing and PR efforts. Whether you're launching something new or need a reset, this foundational work drives visibility, sharpens strategy, and sets the tone for everything that follows.
Looking for a fast, focused solution? Start with our Messaging & Positioning Toolkit, part of our Strategic Jumpstarts suite.
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When the unexpected hits, preparation is your best defense. We help you plan ahead with custom protocols, message maps, and media strategies so you’re ready to respond—calmly and confidently—when it matters most. From sensitive internal issues to public-facing crises, our guidance keeps your reputation intact and your team aligned.
Need a plan, fast? Explore our Crisis Communications Binder, available through our Strategic Jumpstarts offering.
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Smart content builds credibility—and we know how to make your expertise shine. From ghostwritten articles and executive bylines to media-ready quotes and industry op-eds, we help position your team as trusted voices in your field. It’s not just about filling content calendars—it’s about shaping perception and driving influence.
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Get executive-level marketing and PR leadership without the full-time cost. We step in as your senior strategist—aligning messaging, managing agency partners, driving campaigns, and keeping your communications on track. Perfect for growing companies or overloaded CMOs who need expert support with high standards and zero hand-holding.
Not ready for a long-term engagement? Start with our CMO Jumpstart Plan to quickly assess gaps and set a focused strategy.
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Today’s customers—and search engines—are asking AI tools like ChatGPT, Copilot, and Gemini about your business. If your brand isn’t showing up accurately, you're missing opportunities or, worse, spreading misinformation. We train these platforms using your approved messaging, FAQs, and positioning so your brand shows up clearly and correctly, every time.
Want to get ahead of the curve? AI brand alignment is included in select Strategic Jumpstarts or can be added to any project.
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Track what’s being said—about you and your competitors—with clean, actionable reporting. We use tools like Prowly, Brand24, and SEMrush to monitor earned media, industry trends, and keyword performance across news, social, and search. Reports are fully customized, easy to digest, and built to show real value—not just volume.
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Our Jumpstarts are project-based consulting packages designed to solve high-impact challenges quickly and effectively. Perfect for B2B teams navigating change, growth, or uncertainty, each package delivers expert-level strategy with ready-to-use tools you can put to work immediately.
Available Jumpstarts:
CMO Jumpstart Plan – A 30-day strategy sprint including a communications audit, press review, and positioning roadmap.
Brand Messaging & Positioning Toolkit – Align your brand voice with a custom pitch deck, value props, and tone of voice guide.
Crisis Communications Binder – A complete emergency response kit with message maps, templates, and media protocols.

Reserve your complimentary consultation
Let’s talk about what’s next for your brand. Whether you need a full PR strategy or a fast-turn solution, we’ll meet you where you are and help you move forward with clarity and confidence. Schedule a consultation to see how our expertise can work for you.
Our company ethos
At Pietryla PR, we deliver senior-level strategy without the overhead. Our flexible, no-fluff approach is built for B2B companies that need expert communications support tailored to real business challenges, not generic campaigns.
We bring agility, authenticity, and industry insight to every engagement—delivering high-impact communications for packaging, manufacturing, and professional services brands on your terms and timeline.
Contact Us
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