Case studies are mini sales calls, and opportunities to talk to the media. They are an important part of both a PR and marketing program.
It is possible to control a message--even one that seems out of control. The key is preparation.
Of course we do!
Marketing exists to generate leads. Converting those leads into sales requires a strategy--but not a complicated one.
“To Establish Oneself In The World, One Does All One Can To Seem Established There Already.” – François De La Rochefoucauld. What's better than being featured in your industry magazine?
Great at putting together events for under 300 people. Award ceremonies, training seminars and conferences. Also, special investor, media and analyst meetings.
The need to complete an annual report can stress-out a lot of new publicly-traded companies. Done correctly, it doesn't have to be that stressful. I handle everything, from copy to transfer agent.
A good story goes a long way. It sets the right tone with the right audience and converts them into buyers.
Over the years we've written hundreds of blog posts and website pages that meaningfully contributed to online traffic and interest.