Christine Wetzler theNativeSociety Interview

November 15, 2016 | Meant To Be Shared, Public Relations | Author:

Christine Pietryla Wetzler InterviewChristine was recently interviewed by theNativeSociety about her goals and advice for other professionals in the field. Some of the most important takeaways:

“So, I think the key to success in PR is always to be listening to/watching how people get their information. I think emerging PR leaders are going to have to have a great grasp on digital marketing to be successful. It’s not just about great writing, but knowing how to push your content past the other noise – you’ll need that skill too.”

“…the race to “startup” and remain nimble has stripped the quality out of marketing. I think sometimes the new paradigm of “fast versus perfect” can be taken to the extreme. Even if you do a short market survey online in one afternoon, don’t skip it. I’ve seen a lot of businesses fail because they didn’t road test their messaging. It reminds me of the John Wooden quote, “If you don’t have time to do it right, when will you have time to do it over?””

Please read the entire interview by visiting this link.

Christine Wetzler

I’ve assisted many energy, healthcare, sustainability, and professional service clients by serving as lead strategist, company spokesperson, and primary communications counsel. Clients often hire me as an interim CMO during early growth stages. I graduated from the University of Florida College of Journalism and proudly serve on its PR Department Advisory Board.