September 30, 2016 | Branding, Content, Crisis Communications, Design, Marketing, Meant To Be Shared, Media Relations, Online Marketing, Project Management, Public Relations, Tips and Suggestions | Author: Christine Wetzler
There are many ways to generate publicity. Many times, people come to us after having a bad experience with an agency or another individual consultant; nine out of 10 times the failure occurred because the PR person did not use the right PR strategy to target the preferred audience. It happens a lot internally when a marketing or sales person tries to “do PR” by sending out a press release. There is a lot more to PR strategy than that, and there are no silver bullets.
We’ve included a few PR strategy examples below in this simple and straightforward infographic.
Our most viable and long-term relationships are with companies just starting out that need a good marketing and PR strategy but can’t necessarily afford a $250,000-year executive. For half of that investment, we function as an executive-level interim CMO. We can work within a company’s existing marketing department, build one and make it self-sufficient, or stay on as a management resource.