PR Strategy Examples

September 30, 2016 | Branding, Content, Crisis Communications, Design, Marketing, Meant To Be Shared, Media Relations, Online Marketing, Project Management, Public Relations, Tips and Suggestions | Author:

There are many ways to generate publicity. Many times, people come to us after having a bad experience with an agency or another individual  consultant; nine out of 10 times the failure occurred because the PR person did not use the right PR strategy to target the preferred audience. It happens a lot internally when a marketing or sales person tries to “do PR” by sending out a press release. There is a lot more to PR strategy than that, and there are no silver bullets.

We’ve included a few PR strategy examples below in this simple and straightforward infographic.

Our most viable and long-term relationships are with companies just starting out that need a good marketing and PR strategy but can’t necessarily afford a $250,000-year executive. For half of that investment, we function as an executive-level interim CMO. We can work within a company’s existing marketing department, build one and make it self-sufficient, or stay on as a management resource.


Infographic: PR Strategy Examples
PR Strategy Examples

Christine Wetzler

I've assisted many energy, healthcare, sustainability, and professional service clients by serving as lead strategist, company spokesperson, and primary communications counsel. Clients often hire me as an interim CMO during early growth stages. I graduated from the University of Florida College of Journalism and proudly serve on its PR Department Advisory Board.