NEWSROOM

Big Hit: BBC News on How Companies React to a Crisis

February 9, 2017 | Crisis Communications, Media Relations, Public Relations Author:

A few weeks ago, David Silverberg reached out for some additional information about how corporations can respond to a crisis. Having worked with National Coal on its preparation planning, we were happy to connect David and Daniel A. Roling, the […]


TheParentpreneur.com Features Christine Pietryla Wetzler and Family

December 30, 2016 | Meant To Be Shared Author:

Christine was recently interviewed by TheParentpreneur.com about work-life-balance. Read the entire interview.


Christine Wetzler theNativeSociety Interview

November 15, 2016 | Meant To Be Shared, Public Relations Author:

Christine was recently interviewed by theNativeSociety about her goals and advice for other professionals in the field. Some of the most important takeaways: “So, I think the key to success in PR is always to be listening to/watching how people […]


PR Strategy Examples

September 30, 2016 | Branding, Content, Crisis Communications, Design, Marketing, Meant To Be Shared, Media Relations, Online Marketing, Project Management, Public Relations, Tips and Suggestions Author:

There are many ways to generate publicity. Many times, people come to us after having a bad experience with an agency or another individual  consultant; nine out of 10 times the failure occurred because the PR person did not use the […]


Freelance Writing Projects: Energy, Manufacturing and Professional Services

March 27, 2016 | Content, Marketing, Online Marketing, Writing Author:

As a consultant, I’m able to complete a lot of different kinds of projects and the one I like best is content writing. Recently, I’ve completed a lot of online content. Here are a few examples notable because of their […]


Big Hit: Innovators Column in Crain’s Chicago Business

June 21, 2015 | Investor Relations, Media Relations, Public Relations Author:

We recently secured a spot for one of our best clients in the Crain’s Chicago Business “Innovators” column. It followed a news announcement about the company raising money for its Series A. Check out the entire article online.  


Big Hit: Buzzstream

June 20, 2015 | Media Relations, Public Relations, Tips and Suggestions Author:

Christine’s opinion about measuring ROI was included in this Buzzstream round-up article. Excerpt: “The beauty of data is that ‘success stories’ are often in the eye of the beholder. Because there is no universal tool or formula to measure the […]


Big Hit: Chicago Inno Features Two Clients

June 4, 2015 | Investor Relations, Media Relations, Public Relations Author:

Two of our clients were featured in this short about recent funding announcements in Chicago. Read the entire article here.


Use PR to Make Your SEO Campaign So Good They Can’t Ignore You

April 1, 2015 | Content, Marketing, Online Marketing, Public Relations, Tips and Suggestions Author:

Link building remains the cornerstone of SEO for brands wanting to rank organically in the search engines. Not the old link building campaigns of five years ago, but I’m talking about relevant, high-quality links to authority sites garnered by sharing […]


Begin An Integrated Marketing Communications Strategy: Sharing and Caring

March 17, 2015 | Branding, Crisis Communications, Marketing, Public Relations Author:

Companies that utilize integrated communication strategies inspire brilliant campaigns, forge better relationships between publics and put themselves in a good position to manage their reputation should the need arise. If you follow marketing communications in any way online, you’ll see […]