A few weeks ago, David Silverberg reached out for some additional information about how corporations can respond to a crisis. Having worked with National Coal on its preparation planning, we were happy to connect David and Daniel A. Roling, the […]
Christine was recently interviewed by TheParentpreneur.com about work-life-balance. Read the entire interview.
Christine was recently interviewed by theNativeSociety about her goals and advice for other professionals in the field. Some of the most important takeaways: “So, I think the key to success in PR is always to be listening to/watching how people […]
September 30, 2016 | Branding, Content, Crisis Communications, Design, Marketing, Meant To Be Shared, Media Relations, Online Marketing, Project Management, Public Relations, Tips and Suggestions Author: Christine Wetzler
There are many ways to generate publicity. Many times, people come to us after having a bad experience with an agency or another individual consultant; nine out of 10 times the failure occurred because the PR person did not use the […]
As a consultant, I’m able to complete a lot of different kinds of projects and the one I like best is content writing. Recently, I’ve completed a lot of online content. Here are a few examples notable because of their […]
We recently secured a spot for one of our best clients in the Crain’s Chicago Business “Innovators” column. It followed a news announcement about the company raising money for its Series A. Check out the entire article online.
Christine’s opinion about measuring ROI was included in this Buzzstream round-up article. Excerpt: “The beauty of data is that ‘success stories’ are often in the eye of the beholder. Because there is no universal tool or formula to measure the […]
Two of our clients were featured in this short about recent funding announcements in Chicago. Read the entire article here.
Link building remains the cornerstone of SEO for brands wanting to rank organically in the search engines. Not the old link building campaigns of five years ago, but I’m talking about relevant, high-quality links to authority sites garnered by sharing […]
Companies that utilize integrated communication strategies inspire brilliant campaigns, forge better relationships between publics and put themselves in a good position to manage their reputation should the need arise. If you follow marketing communications in any way online, you’ll see […]