A lot of people think that repeatable or process-driven plans can lack creativity. That’s often because the people who know how to implement the right technology are not the best marketers, and the best marketers are often not that tech-savvy. However, technology is becoming easier to use and the competitive landscape has driven prices down to the point where nearly everything is cost effective for any size business. To succeed today, you have to take advantage of technology.
When I first started consulting, a website was a minor investment. My first site was so cool. It was flash-enabled and had illustrations that looked like the Mad Men intro. For the first two years, it converted people because it gave me legitimacy. CRM and social integration were too rich for small business’ blood so it didn’t matter that I didn’t have them.
Then, WordPress and WordPress-like publishers became more ubiquitous. Couldn’t use WordPress with the flash site. Couldn’t search the flash site, definitely couldn’t use a CRM with the flash site–and those cost more than $500/month at the time anyway. You probably just heard Homer Simpson’s, “Doh!” in your head too, right? It’s easy to get trapped when you don’t see how the pieces fit together.
Cut to today. The internet rewards businesses that feed it good content and keep its attention. There are thousands of ways to send that content out into the world and communicate with customers in ways that aren’t cheesy or invasive. Best of all, none of these solutions are expensive. Let me give you a tour of all that 2014 tech has to offer. It is so approachable and easy-to-use, you do not have to be a black belt in social media or CRM to understand.