CREATE CAPTIVATING IDEAS

Captivating IdeasAmong the many things he said about advertising, PR and marketing one of my favorite Leo Burnett quotes is, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

That is the essence of a captivating idea. And, it sums up one of my operating principles–to keep things simple.

Creating an idea is harder than it seems. You know this if you’re here looking for help. It is especially difficult if you’re not creative or you’re busy trying to run a business.

It’s very easy to know what your clients want, but it can be difficult to match your do-it-yourself marketing and PR strategy to meeting those needs.

That’s why a lot of DIY strategies fall short.

That’s where I come in to help. It’s my job to know how to say the right things to the right people. Moreover, when, where and how to say those things so that they have the right impact. So your ideas aren’t just captivating, but the intent to act on them is, too, for your buyers. That is what helps you sell way more.

LET’S WORK TOGETHER TO CAPTURE THE RIGHT AUDIENCE