Christine’s opinion about measuring ROI was included in this Buzzstream round-up article.
Excerpt: “The beauty of data is that ‘success stories’ are often in the eye of the beholder. Because there is no universal tool or formula to measure the success of our efforts, we’re in a strong position to establish our own benchmarks.
We asked 6 PR leaders to share their best tips for measuring and communicating the ROI of their media relations, community-building, and SEO efforts. Here’s what they shared.”