Big Hit: Buzzstream

June 20, 2015 | Media Relations, Public Relations, Tips and Suggestions | Author:

Christine’s opinion about measuring ROI was included in this Buzzstream round-up article.

Excerpt: “The beauty of data is that ‘success stories’ are often in the eye of the beholder. Because there is no universal tool or formula to measure the success of our efforts, we’re in a strong position to establish our own benchmarks.

We asked 6 PR leaders to share their best tips for measuring and communicating the ROI of their media relations, community-building, and SEO efforts. Here’s what they shared.”

Read the article here.


Christine Wetzler

I’ve assisted many energy, healthcare, sustainability, and professional service clients by serving as lead strategist, company spokesperson, and primary communications counsel. Clients often hire me as an interim CMO during early growth stages. I graduated from the University of Florida College of Journalism and proudly serve on its PR Department Advisory Board.