Big Hit: BBC News on How Companies React to a Crisis

February 9, 2017 | Crisis Communications, Media Relations, Public Relations | Author:

A few weeks ago, David Silverberg reached out for some additional information about how corporations can respond to a crisis. Having worked with National Coal on its preparation planning, we were happy to connect David and Daniel A. Roling, the former CEO of National Coal to discuss the great work we did.

Excerpt: “Mr Roling, who left National Coal before it was sold to Ranger Energy Investments in 2010, adds: “We had everything planned right down to where we would hold a press conference, and how we would set it up.

“In crisis planning, you are looking to create an effective auto-response, so that everyone heads in the right direction, without too much deliberation.”

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To learn more about how we set National Coal up to succeed in a highly regulated environment, visit Proactive Crisis Response or contact Christine directly to discuss.




Christine Wetzler

I've assisted many energy, healthcare, sustainability, and professional service clients by serving as lead strategist, company spokesperson, and primary communications counsel. Clients often hire me as an interim CMO during early growth stages. I graduated from the University of Florida College of Journalism and proudly serve on its PR Department Advisory Board.